More than a territory: a feeling!
THE SUCCESS OF A BRAND When you think of a territory and a phrase that speaks for itself, it must be more than a slogan, it must be a brand, a feeling. More than colours, letters and shapes, what really matters if it communicates the feelings and emotions of the local community. More than political […]
Accepting the error with humility
THE IMPORTANCE OF HUMAN RESOURCES. Much is said about the importance of human resources. They are in fact and without a doubt the most valuable asset of an organization. At Essência Completa I have the responsibility and the honour to lead a team of excellence. Asked if the team fails, I responded positively with gratitude, […]
Happy holidays
Festas Felizes Every day we get to enjoy unique landscapes. We get to meet people from not only the national territory but also from different parts of the world. Our clients challenge us, make us grow… With them, we exceed our knowledge. We grow together along with partners that complete us and suppliers that respect […]
A hundred thousand euros invested in social responsability
Since its foundation in 2009, Essência Completa has taken on social responsibility as a mission. Therefore, this aspect is fundamental and is a daily practice in the company. In 2018, support for these projects represented 100,000€ and will continue to be one of the pillars of the company’s action. Through social responsibility projects, companies […]
A brand only wins when it works for a group
LEADERSHIP CAPACITY Isabel Martins, General Director of Essência Completa – Marketing, Communication and Media was recognized, for the second consecutive year, for her leadership and team management skills in the Best Team Leader (BTL) ranking. The study, promoted by Tema Central, in partnership with Qmetrics and with the institutional support of the Portuguese Association of […]
walk, walk… but without knowing where!
Often when we are auditing to develop a communication strategy, when we ask the client what their goal is with that strategy … the answer is almost always empty in concrete and quantitative terms. What we hear the most is: “I want to sell more!” but how much more? How much did you sell this […]
The acknowledgment on the Best team Leaders of 2017’ ranking
THE CHANGE OF PARADIGM Recognition in the Ranking of the Best Team Leaders 2017. She never imagined playing the role she plays today: creating and leading a communication team. Isabel Martins, General Director of Essência Completa – Marketing, Communication and Media was recognized for her leadership and team management skills in the Best Team Leader […]
Deceive yourself… Crisis in the digital world can be an opportunity for the brand!
THE NEGATIVE IMAGE Crises in the digital world can be an opportunity for brands! One of the great fears of brands when entering the digital world is still easy exposure to negative comments and criticisms. ‘What if the image of my brand is denigrated?’ It is a question that still haunts many entrepreneurs and that […]
Let’s colour in pink all the North side of the country!
Let’s colour the country in pink! The movement known as Pink October was born in the United States, in the 1990s, to encourage the participation of the population in the control of breast cancer. The date is celebrated annually with the aim of promoting awareness about the disease and sharing information about breast cancer. All […]
The influencers
THE FUTURE OF DIGITAL MARKETING The new digital influencers have numerous reasons that make us think that these, or the digital opinion makers, are the present and the future of digital marketing. Bloggers, youtubers or instagramers are in fact a good alternative for brands. They are ordinary people, not public figures, who have become experts […]