Public Relations replace advertising
Could your brand / product get out of the two-dimensional advertising barrier? What about the appeal to the senses? The smell? The touch? The sound? Is advertising the appropriate communication tool for today’s society? Won’t the investment and resources it requires be exaggerated in the face of the less effective return of this tool? 85% […]
Healthy employees: Everyone’s job!
Healthy employees have a better mental health. The demands on the work environment have increased exponentially and mental health of employees has deteriorated. Today professionals are required to be connected 24 hours a day. Constantly alert to customer needs and an immediate response is required. It is not uncommon for suicides to occur due to […]
Unique and relaxed: generation Z was born connected to Wi-Fi
IS YOUR BRAND READY TO KEEP UP WITH THEM? Born in the internet age, Generation Z came to change consumption habits and make brands rethink how they communicate. Now entering adulthood, this generation has never known the world without being connected to Wi-Fi. Therefore, the effortlessness with which they face technology and digital is […]
Uncode the way you communicate
DO YOU KNOW HOW TO COMMUNICATE? On June 15th, Alexandre Monteiro, master in Deciphering People©, will challenge you to decipher the way he communicates. The lecture is part of the celebrations of our 10th Anniversary and will be held at TECMAIA – Maia Science and Technology Park, at 11 a.m. Registrations can be made through […]
The delete button of the Journalists
Any Press Advisory’s Nightmare Currently, the advisor – journalist communication channel is full of noises, multiple distractions, confusion, and lack of time. It is true that it is up to the advisor to improve this channel, creating alternative paths and editing truly differentiating communications to stand out within the community, which is increasingly broad and […]
Increase on productivity: A step towards success
On April the 13th, we challenge our Essential Friends to participate in a lecture that will help with time and process management as well as increase productivity. The session “Increasing productivity: a step towards success” will take place in the auditorium of the Associação Empresarial da Maia, between 10 a.m. and 1 p.m., with registrations […]
A brand’s power
A STRUCTURE AND STRATEGY A well-structured brand has a subliminal power when making decisions. Working a strategy is to leave your mark on your target audience’s minds! Creating a brand that lasts in memory is much more than thinking about the name, it is a necessity for success. The power of the brand, if it […]
Social innovation, a strategic bet
SOCIAL INNOVATION AS THE ENGINE We believe that social innovation, as a strategic investment is a fundamental engine for improving responses to social problems. In terms of the dynamics and sustainability of the social economy, and in terms of innovation in public policies. Social innovation is the result of motivation and action of people who […]
Let’s discover Melgaço
Melgaço Alvarinho Trail On May 26, we will discover Melgaço by running with nature on the Melgaço Alvarinho Trail. The landscapes and the Alvarinho will be our inspiration – essential to complete the test. And your inspiration too! Hike, short trail, long trail or ultra-trail – join us! It will be a very special day […]
2019 Social responsibility
Essencial social responsibility Because we respect our DNA, we celebrate the beginning of a new year with the signing of a new protocol with a lot of celebrations itself. Another protocol regarfing the social resposibility policy of our brand. We believe that home is the most important place in the world and therefore we associate […]