The “dolls” of football communication
WHAT IS THE ROLE OF COMMUNICATION ADVISERS? It is a “Yes” on working with strategy, but always with authenticity. The content verbalized by Sérgio Conceição, coach of FC Porto, was not at all happy and polite, but it raises a theme that has been debated in this sector for a long time. What is the […]
Fear is fundamental for progress
IS THE FUTURE DIGITAL? Is fear fundamental to progress? When we talk about the future and the development of organizations, we talk, most of the time, about technological and digital advances, but we often forget about the real engine of the future: people. Where will the man make the difference? Taking advantage of the machines. […]