In reality, am I green?
We live in an era when the “green” seal is increasingly present in the lives of people and companies. Ecological, sustainable, and eco-friendly products, good practices for separating waste and saving water and electricity have entered our daily lives. Sometimes for ethics, sometimes for fashion, sometimes just because we follow what is established. Environmental concerns […]
The Pandemic in Communication
With the arrival of COVID-19 to our country; the lockdown and the growing number of infected people in the first weeks, there were several brands that we work with that had to be adjusted. To stop communicating was not an option. New ways of communication were found, new ways to celebrate and to mark the […]
Cuidar Magazine on SIC
We took the magazine Cuidar to “Casa Feliz”, a TV programme from SIC! The ambassador, Bárbara Guimarães, was present in said morning programme to talk about this Cuidar Magazine – oncology health project. We love to make it happen with all the projects we embrace. Thinking about communication implies working on the value of brands. […]
We took Porto North Portugal tourism organization to Soalheiro, in Melgaço
With this Public Relations action, the guests followed the harvests closely, discovered the potential of the Sub-Region of Monção and Melgaço: the origin of the alvarinho, and visited the Soalheiro’s new cellar. It is through imagination and the creation of communication activities that Public Relations can help to strengthen a brand, making it increasingly credible […]
Press advisory as a strategy
Within the scope of our press advisory, we took Porto Canal to Melgaço to witness the harvest and to visit the wine tourism facilities! The Essência team followed all the preparations and nothing failed. With live broadcast, at 6:00 p.m. and 8:55 p.m., Soalheiro had the leading role with numerous articles on his activity. There […]
Facebook agreed with me
Since I started using hashtags, I use them on almost every social media platform. The first hashtag used was on Orkut, then on Twitter, followed by Google+, Instagram, Facebook… today we can use it on several platforms and thus reach our audience! I have always heard that on Instagram, hashtags work well. This does not […]
Proust’ advertising questionnaire
LUSOPHONE AWARDS OF CREATIVITY The Lusophone Creativity Awards have been rewarding, honouring, and debating the advertising and communication markets. It was with great pride that we saw some of our brands highlighted in the last edition. Isabel Martins, General Director of Essência, was one of the interviewees in Proust’s Advertising Questionnaire. QUIZ 1) Which communication […]
Marketing in the digital era
Webinar with Isabel Martins Our General Director, @isabelmartinsec , was a speaker at INOV WOOD AND FURNITURE WEBINAR, organized by AIMMP, with the theme ‘MKT WOOD & FURNITURE 4.0, Marketing in the Digital Era’..You can review the presentation here. INOV WOOD & FURNITURE is a project that aims to encourage and support small and medium firms in the wood […]
Cuidar Magazine
CUIDAR MAGAZINE, THE FIRST AND ONLY PUBLICATION DIRECTED TO ONCOLOGICAL PATIENTS. The Cuidar Magazine number one publication is being a sales success and we are already closing the next edition. Visit the website to find out more about this anchor project that is making a statement for its editorial and graphic quality. If your brand has […]
Do you know your brand’s digital footprint?
Do you know your brand’s digital footprint? Being digital is not just being on the network. It is communicating VALUE with strategy. It means betting on consistent PLANNING, simultaneously with REAL TIME. Find out how we can be your Digital Communication partner.