With this Public Relations action, the guests followed the harvests closely, discovered the potential of the Sub-Region of Monção and Melgaço: the origin of the alvarinho, and visited the Soalheiro’s new cellar.
It is through imagination and the creation of communication activities that Public Relations can help to strengthen a brand, making it increasingly credible and positive.
The techniques at the services of this important communication tool allow us to increase credibility, knowledge, understanding and acceptance, creating a sense of belonging and sharing common values.
Properly usable, this Communication tool is a excelente method to reinforce the institution’s credibility and rewarding, as it can often represent a reduced cost.