WHAT IS THE ROLE OF COMMUNICATION ADVISERS?
It is a “Yes” on working with strategy, but always with authenticity.
The content verbalized by Sérgio Conceição, coach of FC Porto, was not at all happy and polite, but it raises a theme that has been debated in this sector for a long time.
What is the role of Comunicação Advisors in the message that each club conveys? In fact, the Advisors are distorting the authenticity of the coaches, working on the emotions of the players in the interviews… in fact, in some participants this is deceptive, not in the unhappy idea of the ‘doll’ but in the hesitation of the speech, in the repetition (which we know is the key to convey the message) of the phrases and in the ‘tail catch in the mouth’ of some interviews.
COMMUNICATION AS AN EFFECTIVE STRATEGY.
In fact, communication must be worked with a strategy to translate into effectiveness, but without ever leaving aside authenticity, emotions, the ‘I’, history and your true feelings. This must be the essence of communication in any brand, only after that comes the rest. Perception cannot go beyond reality and the protagonist can never be the strategist (read Press Advisory), but the protagonist!
Even more when we talk about football, the King of emotions.