Coaching 4.0 is a strategic initiative aimed to support Portuguese small and medium-sized companies (SMEs) in their transition to the digital era. This program offers financial incentives, in the form of vouchers, to drive technology adoption, allowing companies to modernize their processes and increase competitiveness in the global market.
Funded by the Recovery and Resilience Plan (PRR), Coaching 4.0 has a total budget of R$40 million.
The main objective is to promote the digital transformation of companies, developing their technological and organizational skills, essential to keep up with the demands of the digital economy.
With this support, SMEs can improve their operational efficiency, reduce costs and explore new markets through a strengthened digital presence.
The financing covers up to 10,000 euros per company, with a non-refundable match of 75%, being eligible for the entire national territory, including the autonomous regions of the Azores and Madeira.
Among the eligible expenses are:
WEBSITE DEVELOPMENT
We will create your business website that not only reflects your brand’s unique identity but also offers an efficient and enjoyable user experience. We combine modern design and functionality, ensuring that the website is intuitive, fast and accessible on any device. We will be focused on building digital platforms that help your company stand out in the market and communicate effectively with your target audience.
SOCIAL MEDIA MANAGEMENT
Our team develops and manages personalized strategies for your brand’s social media. We create engaging content, aligned with your identity, and constantly monitor campaign performance to ensure results that increase visibility and interaction with your audience. Through the effective management of platforms such as Facebook, Instagram, LinkedIn and others, we increase the relevance of your brand in the digital environment.
SEARCH ENGINE OPTIMIZATION (SEO)
We optimize the content and structure of your website to ensure a better position in search engines. We apply SEO best practices, including choosing appropriate keywords and optimizing website loading speed, thus improving your online visibility. Our goal is to increase organic traffic and ensure your business is easily found by your target audience.
SOFTWARE ACQUISITION
We offer specialized consultancy in choosing and purchasing software that best meets the needs of your business. We analyze your demands and recommend technological solutions that optimize communication, data management and digital operation processes. By ensuring the selection of appropriate tools, we help your company improve productivity and internal efficiency.
THE IMPLEMENTATION OF DIGITAL MARKETING STRATEGIES.
With an integrated approach, we develop and implement personalized digital marketing strategies to maximize your company’s results. We work with online advertising campaigns, content marketing, email marketing and automation, ensuring that your brand reaches the right audience at the ideal time. Our mission is to generate more leads, increase brand awareness and drive the growth of your business.
Companies must meet certain requirements, such as having positive assets and being free of debts with Social Security and the Tax Authority, to be able to enroll in the program.
Coaching 4.0 represents a unique opportunity for Portuguese SMEs to face the challenges of digital transformation, while taking advantage of the opportunities for innovation and growth provided by this transition.
By investing in this support, companies can not only improve their competitiveness, but also contribute to the modernization and economic growth of the country.
IF YOU HAVE GOT THIS FAR AND REALIZED THAT THIS PROGRAM IS IDEAL FOR YOUR BUSINESS, TAKE ADVANTAGE OF THE OPPORTUNITY.
Our team is fully prepared to support small and medium-sized companies (SMEs) in applying for the Coaching 4.0 program. With our extensive experience in consultancy and communication, we guide companies through all stages of the process, from identifying program requirements to preparing the application in a clear and objective way.
We know the best practices to highlight your SME’s strengths, aligning them with Coaching 4.0 objectives, and we maximize the chances of success by ensuring that your application meets all the required criteria.
We offer the strategic support necessary for your company to take advantage of this opportunity for transformation and growth, increasing its competitiveness in the market.
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