Public Relations should be one area to bet on from the beginning since we are treating a tool that seeks to win the trust and the involvement of its priority audiences: the internal and external public. This is a technique that, through the imagination and the creation of communication activities, aims to strengthen an increasingly credible and positive image.
Techniques at the service of Public Relations allow us to increase credibility, knowledge, understanding and acceptance, creating a sense of belonging and sharing common values. Being properly used, this communication tool is an excellent method to reinforce the institution’s credibility and also fulfilling, as it can often be presented at a reduced cost. It is the only communication tool that considers the internal public and directs actions towards it.
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