Crisis communication

Crisis communication

AM I READY TO GIVE A QUICK AND EFFECTIVE ANSWER?

In the broadest sense, an emergency is a situation produced by a disaster or an unexpected event that directly or indirectly affects an individual, an organization or the whole society. Examples of this are accidents, natural disasters, technical failures, operational failures, etc.

It is therefore essential,  to define what the brand considers an emergency situation and how to act on a case-by-case basis in managing the communication of that crisis.:

  • Do I have a quick and effective response channel (less than 24 hours)?
  • Can I identify different ‘crisis levels’? It is essential to define the response process in each one of them.
  • Who, within the company, will be responding depending on the level of the crisis?
  • How will the answer be given? And by whom?
  • Monitoring. Am I prepared to follow the event in real time?

The management of these criteria must be done cautiously in order to protect the brand’s reputation.

We prepare crisis communication management plans

We identified the elements that will be part of the crisis committee

We create response methodologies at each stage of the crisis

We manage the relationship with the media

We manage digital communication

We assess the crisis impact on the brand reputation

We enhance restoration of the brand image in the post-crisis

FERRAMENTAS

PLANO DE GESTÃO DE CRISE

COMITÉ DE CRISE

MODELO DE GESTÃO DE COMUNICAÇÃO

ASSESSORIA DE IMPRENSA

COMUNICAÇÃO DIGITAL

RELAÇÕES PÚBLICAS

WE ARE SURE WE ARE A GREAT PARTNER FOR THE COMMUNICATION OF YOUR BRAND.

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