In the broadest sense, an emergency is a situation produced by a disaster or an unexpected event that directly or indirectly affects an individual, an organization or the whole society. Examples of this are accidents, natural disasters, technical failures, operational failures, etc.
It is therefore essential,
to define what the brand considers an emergency situation and how to act on a case-by-case basis in managing the communication of that crisis.:
The management of these criteria must be done cautiously in order to protect the brand’s reputation.
We prepare crisis communication management plans
We identified the elements that will be part of the crisis committee
We create response methodologies at each stage of the crisis
We manage the relationship with the media
We manage digital communication
We assess the crisis impact on the brand reputation
We enhance restoration of the brand image in the post-crisis
Essência Completa © 2020
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