Essência | Comunicação Completa | Estratégias de Comunicação

The power of Storytelling

Storytelling means the social and cultural activity of sharing stories.

However, more than just a narrative, storytelling is the art of telling stories using inspiring techniques to convey a message in an unforgettable way. By itself, the message can be brilliant, but if it is not conveyed in the best way or if the way it is written is not captivating enough, it does little good. Given the huge amount of content that we are subject to every day, 24 hours a day, we need to be different, so that in the eyes of the public we are not just one more.

There are stories that span generations and are perpetuated in time … Take, for example, the case of São Martinho. Who doesn’t know the legend of the good knight?

This legend has spanned generations and is still told to the youngest today.

Have you ever thought about the impact that a well-told story can have on your brand?

Só para perceber se com este bocado de texto ele passa para a luz verde. Isto é, ainda tenho que escrever mais algumas palavras para ele contar o número mais redondo. Vamos ver se com mais uma linha ele consegue passar para outro.