Proust’ advertising questionnaire
LUSOPHONE AWARDS OF CREATIVITY The Lusophone Creativity Awards have been rewarding, honouring, and debating the advertising and communication markets. It was with great pride that we saw some of our brands highlighted in the last edition. Isabel Martins, General Director of Essência, was one of the interviewees in Proust’s Advertising Questionnaire. QUIZ 1) Which communication […]
Deceive yourself… Crisis in the digital world can be an opportunity for the brand!
THE NEGATIVE IMAGE Crises in the digital world can be an opportunity for brands! One of the great fears of brands when entering the digital world is still easy exposure to negative comments and criticisms. ‘What if the image of my brand is denigrated?’ It is a question that still haunts many entrepreneurs and that […]