Arquivo de Categoria: Complete Communication1

Proust’ advertising questionnaire

QUIZ

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STATEMENT

In 2021 municipal elections will be held.The Essência curriculum contains several political campaigns.Our agency has been approached for the designing of future electoral campaigns, but we inform everyone that we will not continue to provide this service.

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The power of Storytelling

Storytelling means the social and cultural activity of sharing stories. However, more than just a narrative, storytelling is the art of telling stories using inspiring techniques to convey a message in an unforgettable way. By itself, the message can be brilliant, but if it is not conveyed in the best way or if the way […]

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Opinion vs Information

Opinion vs information – ways to communicate These two ways of communicating, opinion and information are still confused… Communication professional knows (or should know) the differences between these two forms of communication, but today we are still confronted with journalists who express their opinion without identifying that we are dealing with an opinion article, selling […]

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Public Relations replace advertising

Could your brand / product get out of the two-dimensional advertising barrier? What about the appeal to the senses? The smell? The touch? The sound? Is advertising the appropriate communication tool for today’s society? Won’t the investment and resources it requires be exaggerated in the face of the less effective return of this tool? 85% […]

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Happy holidays

Festas Felizes Every day we get to enjoy unique landscapes. We get to meet people from not only the national territory but also from different parts of the world. Our clients challenge us, make us grow… With them, we exceed our knowledge. We grow together along with partners that complete us and suppliers that respect […]

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A brand only wins when it works for a group

LEADERSHIP CAPACITY Isabel Martins, General Director of Essência Completa – Marketing, Communication and Media was recognized, for the second consecutive year, for her leadership and team management skills in the Best Team Leader (BTL) ranking. The study, promoted by Tema Central, in partnership with Qmetrics and with the institutional support of the Portuguese Association of […]

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The acknowledgment on the Best team Leaders of 2017’ ranking

THE CHANGE OF PARADIGM Recognition in the Ranking of the Best Team Leaders 2017. She never imagined playing the role she plays today: creating and leading a communication team. Isabel Martins, General Director of Essência Completa – Marketing, Communication and Media was recognized for her leadership and team management skills in the Best Team Leader […]

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