The Pandemic in Communication

by editor.essencia

October 1, 2020

The Pandemic in Communication

With the arrival of COVID-19 to our country; the lockdown and the growing number of infected people in the first weeks, there were several brands that we work with that had to be adjusted. To stop communicating was not an option. New ways of communication were found, new ways to celebrate and to mark the great dates of the territories, etc.

Fear reigned in all of us, but communication was the right medicine for brands and municipalities.

The information that was released daily was essential to fight the pandemic, but also to maintain some normality in people’s lives. Let us look at the case of Plainwater, which through its brands Águas de Paços de Ferreira, Águas de Barcelos and Águas do Marco, continued with the classes about “Safe Water” and “Sustainable Use” through videoconference, which marked the winners of the poetry competition “Talking about Water with Love” through videos of the winners and jurors declaiming the awarded poetry, which then created videos explaining the different forms of service without leaving home and that even created videos with experiences on the natural and urban water cycle for parents to do at home with their children … maintaining proximity was essential, always finding new ways to communicate.

Other brands that we work with have also found their new paths: Soalheiro created a digital tasting, Melgaço celebrated the Festa do Alvarinho with each one of its residents on their balcony, Mangualde launched the “Somos todos #EscolaemCasa” campaign to collect computer equipment in order to help students to finish the 3rd period with better conditions, among many, many other actions.

This is not over yet, but the first steps we all took were solid, with the certainty that there was no other way, it was this one, it had to be this one.

Thank you to all who believed and walked with us.

Sofia Monteiro, Associate Director

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